Marketing Automation Developer (Eloqua -Marketo or Salesforce Marketing cloud)
Remote · Mexico
Job Summary
Design, build, test, and optimize automated B2B marketing campaigns using Oracle Eloqua. Develop multi-step nurture workflows, triggered communications, and customer engagement journeys. Manage campaign execution lifecycle and Eloqua assets (emails, landing pages, forms, templates, dynamic content, personalization). Implement and maintain lead lifecycle processes (lead capture, scoring, nurturing, qualification, routing) and configure automation programs to improve demand generation and sales engagement. Support and enhance Eloqua CRM integration (Salesforce preferred), data flows, and Custom Data Objects (CDOs). Build advanced Eloqua programs, automate data-driven processes, and troubleshoot platform issues. Build audience segmentation strategies, maintain data quality and governance, analyze campaign performance (engagement, conversion, ROI) and provide optimization insights. Ensure compliance with GDPR, CCPA, CAN-SPAM and data privacy requirements, following Eloqua best practices for scalability and security. The role requires 3–5+ years of Eloqua development/administration, strong HTML/CSS and basic JavaScript, and experience with APIs, integrations, and data synchronization.
Required Qualifications
- 3–5+ years of experience with Oracle Eloqua development, administration, or marketing operations
- Strong hands-on experience with Eloqua Campaign Canvas & Program Canvas
- Experience with Advanced Programs and Custom Data Objects (CDOs)
- Lead Scoring & Lead Management
- Segmentation & Data Management
- Email and Landing Page Development (HTML/CSS)
- CRM Integration (Salesforce preferred)
- Marketing Automation Operations
- Understanding of B2B sales and marketing processes
- Experience with HTML, CSS, and basic JavaScript
- Understanding of APIs, integrations, and data synchronization concepts
- Ability to analyze campaign data and provide actionable insights
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