Marketing Automation and Website Specialist
On-siteBengaluru, Karnataka, India
Job Summary
Build, test, launch, and maintain Pardot campaigns, including emails, forms, landing pages, lists, automation rules, and engagement programs. Translate campaign briefs into executable builds supporting lead generation, nurture, and sales enablement. Manage audience segmentation, list uploads, and dynamic lists while monitoring performance metrics. QA campaign assets for links, tracking, personalization, and compliance before launch. Maintain clean operations through naming conventions, folder structures, and documentation. Update website content in WordPress and Elementor, including page edits, resource uploads, and metadata changes. Coordinate with design and development teams to ensure brand alignment and UX optimization. Support SEO, content hygiene, and basic troubleshooting for Pardot, Salesforce, and CMS issues.
Required Qualifications
- 2–4 years of experience in marketing automation, campaign operations, digital marketing, or website content management
- Hands-on experience building campaigns in Pardot, Salesforce Account Engagement, or a similar marketing automation platform
- Experience managing website updates in WordPress and Elementor
- Strong understanding of email marketing, landing pages, forms, segmentation, lead nurturing, and campaign QA
- Basic knowledge of HTML and CSS for formatting emails, landing pages, and web content
- Comfortable working with Salesforce campaign structures, lead/contact data, and marketing attribution processes
- Excellent attention to detail, organizational skills, and ability to manage multiple requests and deadlines
- Strong written communication skills and the ability to collaborate effectively with global teams
- Salesforce Account Engagement or Pardot Specialist certification
- Experience working in a B2B SaaS, technology, or enterprise software marketing environment
- Familiarity with Google Analytics, UTM tracking, SEO basics, and campaign reporting dashboards
- Experience supporting webinars, events, paid media campaigns, nurture programs, or ABM campaigns
- Basic understanding of privacy, consent, unsubscribe, and email compliance best practices
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