Marketing Automation and Lifecycle Manager
$103,000–$116,000 year
On-siteDenver, Colorado, United States
Job Summary
Improve workflow components across Marketo, Salesforce, 6Sense, Qualified, RingLead, and Salesloft to support inbound conversion and marketing effectiveness. Design, implement, and continuously improve automations for campaigns, lead management, attribution, routing, and segmentation while documenting reusable templates. Partner with Campaign Operations, Demand Gen, and Sales stakeholders to coordinate marketing programs and optimize the marketing-to-sales handoff. Own data hygiene strategy across systems to improve accuracy and usability for reporting and lifecycle execution. Manage Salesforce workflow requests and enhancements in partnership with the IS team, covering ticket intake, prioritization, QA, and implementation coordination. Lead end-to-end execution of high-impact strategic initiatives such as lead-to-ARR improvements and business-owned data governance.
Required Qualifications
- 5+ years of experience in marketing operations or marketing automation or a related role in a B2B SaaS or enterprise technology environment
- Deep hands-on experience with Marketo, 6Sense and strong working knowledge of Salesforce workflows
- Practical experience with lifecycle design, lead scoring, segmentation, campaign workflows
- Strong problem-solving skills, attention to detail, and the ability to manage multiple priorities across interconnected systems and stakeholders
- Experience supporting data hygiene and retention, privacy compliance and other operational governance practices
- Experience partnering with RevOps, Analytics, IT, or Privacy teams on cross-functional operational improvements
- Bachelor's degree or equivalent experience
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