Marketing Associate

Job Summary

Required Qualifications

• •1–3 years of marketing experience
• •strong internships or hands-on marketing experience
• •Bachelor's degree in Marketing, Communications, Business, Advertising, or a related field
• •Basic understanding of social media platforms including Instagram, Facebook, LinkedIn, and YouTube
• •Proficient in Canva
• •Basic excel/spreadsheet skills
• •Strong attention to detail, especially when working with contact lists, email campaigns, reporting, and personalized communications
• •Strong written communication and copywriting skills, with the ability to write emails, text campaigns, social media copy, and other marketing materials
• •Highly organized with the ability to manage multiple campaigns, deadlines, markets, and projects at the same time
• •Comfortable working in a fast-paced, high-output environment where priorities can shift quickly
• •Self-starter who can take a project, figure out the next steps, and move it forward without constant supervision
• •Monday through Friday work schedule
• •occasional evening and weekend work

Desired Qualifications

• •Write, build, and schedule 30+ email campaigns and sequences in HubSpot each month
• •Write and execute SMS/text campaigns
• •Manage campaign lists, scheduling, segmentation, personalization, and deployment
• •Assist with additional email, text, and supplemental campaigns for other departments as needed
• •Provide ongoing marketing support to our 9 Area Vice Presidents
• •Help develop and execute localized marketing initiatives for individual markets
• •Plan and coordinate events for our Area Vice Presidents across the country
• •Support prospecting initiatives and other sales-driven marketing projects
• •Own and maintain the HouseMax Funding content calendar
• •Coordinate and publish content across Instagram, Facebook, LinkedIn, and YouTube
• •Monitor and respond to social media comments and DMs
• •Help identify opportunities for new social content and campaigns
• •Keep posting schedules organized and ensure content goes live on time
• •Assist in creating marketing graphics and digital assets in Canva
• •Take ownership of The Content Factory (podcast) media assets and communication
• •Help develop creative for Google Ads and other paid campaigns
• •Assist with additional creative projects and marketing collateral as needed
• •Maintain accurate reporting for key marketing initiatives, including - Social media performance, Prospecting gifts, Loyalty gifts, and Third-party/vendor KPIs
• •Help track marketing activity and results to understand what's working and where we can improve
• •Help coordinate our prospecting gift program from start to finish
• •Pack and prepare prospecting boxes for shipment
• •Audit and order more supplies as needed
• •Assist with loyalty gifts and other borrower-focused marketing initiatives
• •Keep accurate records so we can track results and ROI from these programs
• •Assist with supplemental campaigns and special projects for other HouseMax departments as needed
• •Take ownership of the marketing form request submissions
• •Be willing to jump into new projects, learn new systems, and help solve problems as the company continues to grow