Marketing Assistant
On-site · Industry, California, United States
Job Summary
Support the marketing team with planning, implementing, and monitoring marketing campaigns. Work with the content team to coordinate assets for online marketing campaigns including requesting creatives for seasonal promotions, sending email blasts, engaging in social engagements, and other marketing events. Evaluate data and create reports on key metrics to monitor campaign efficiency and analyze trends. Assist in creating and managing ads for Google AdWords, Bing ads, Facebook, and other paid campaigns. Assist in writing, editing, and publishing engaging ad copy for various social media accounts including Facebook, Instagram, Pinterest, and Google. Help marketing team promote company brands and products on SNS platforms such as Facebook, Instagram, Google+, Twitter, YouTube, Pinterest, and LinkedIn. Ensure that online stores, pages, and blogs are optimized and up to date. Update content to support optimal performance of website promotions. Assist in execution and implementation of customer retention programs. Support E-commerce team with ad hoc projects. Other duties as assigned.
Required Qualifications
- Bachelor’s Degree in Marketing, Business, or related field preferred
- Prior experience with E-commerce or performance marketing
- Good communication skills and a team player
- Strong project management skills
- Strong Excel skills and proficient with Adobe Photoshop
- Knowledge and capability in relevant platforms and technology (Shopify, Klaviyo and WordPress)
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