Marketing Assistant
$50,000–$50,000 year
HybridNew York City, New York, United States or New York, United States
Job Summary
Support marketing initiatives across multiple brands and departments, including U.S. and international markets. Collaborate with external PR agency partners on product gifting, sample requests, event coordination, press opportunities, and ad hoc projects. Track press coverage, social media mentions, and brand features to prepare monthly recaps and reports. Manage paid influencer partnerships by researching partners, coordinating outreach, assisting with rate negotiations, and serving as the campaign point of contact. Assist with photoshoot planning, including model castings, studio outreach, scheduling, and production needs. Handle day-to-day social media community management, content planning, and performance tracking. Conduct ongoing research into social media, fashion, cultural, and digital trends while utilizing AI tools for workflows. Provide general administrative and project support to the marketing team.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Fashion, or a related field
- 2–3 years of relevant marketing experience
- Strong familiarity with social media platforms, including Instagram, Facebook, TikTok, and Pinterest
- Strong writing, copywriting, proofreading, and communication skills
- Working knowledge of AI prompting and generative AI tools
- Basic Adobe Photoshop skills, including the ability to resize, crop, and make light edits to digital assets
- Strong attention to detail with excellent organizational and project-management skills
- Resourceful, proactive, and self-motivated, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment
- Proficient in Microsoft PowerPoint, Word, and Excel
- Interest in fashion, social media, influencer marketing, and emerging digital and AI trends
- 4 days in the office and 1 remote day per week
Desired Qualifications
- preferably within the fashion, apparel, retail, beauty, or consumer brand space; intimate apparel experience is a plus
- Familiarity with Adobe Illustrator or other Adobe Creative Suite applications is a plus
- Experience with social media planning and scheduling tools, such as Planoly, is a plus
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