Marketing and Sales Director

Lead marketing planning and direction for ticket sales, season pass programs, and communications initiatives to drive annual attendance, admissions revenue, and total park EBITDA goals. Create the park annual strategic marketing plan, review roadmaps, and present integrated communications tactical plans to executive leadership. Direct a full-time sales and marketing team to identify incremental visitor sources through paid advertising, promotions, pricing, and group sales programs. Oversee branding, media agency relationships, creative direction, and media spend. Lead strategic pricing and new admission product recommendations, creating financial proformas and trend analyses for executive review. Negotiate key partnerships and promotions while representing the park at local and regional industry events. Manage financial responsibility for admission revenues and operational, advertising, and labor expense budgets. Requires a Bachelor's degree, 10+ years of leadership experience, and proficiency in Excel and PowerPoint.