Marketing and Communications Manager
On-siteDar es Salaam, Dar es Salaam Region, Tanzania
Job Summary
Execute a marketing and communications plan incorporating budget constraints to build and maintain a strong brand reputation. Launch monthly brand and PR initiatives, manage end-to-end event execution from industry events to client entertainment, and coordinate keynote presentations for the Executive Team. Coordinate agencies to ensure locally relevant content drives brand presence, manage digital and print collateral, and collaborate with internal teams, sales, and partners to prioritize tasks across digital platforms. Liaise with marketing research houses and the East Africa team to coordinate market insights and analysis as required. Ensure global and local marketing plans are executed effectively and on time while driving thought leadership through PR and social channels.
Required Qualifications
- University Degree in Business/ Commerce majored in Marketing or in a related discipline
- At least 2 – 3 years working experience in a similar role
- Experience in managing agencies and 3rd party vendors
- Possess strong project management skills
- Media and events management experience
- Good understanding of market research techniques, data analysis and statistics methods
- Thorough knowledge of strategic planning principles and marketing best practices
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