Marketing Analytics Vice President - Card Data Analytics
On-site · Wilmington, Delaware, United States
Job Summary
Lead the delivery of analytics and insights to inform digital marketing strategies, customer journeys, segmentation, and targeting within the Card Data Analytics domain. Partner across the organization to pull and integrate data from multiple sources, drive campaign measurement and reporting, develop data models for long-term marketing solutions, and communicate findings to senior leaders to influence marketing strategy and investment decisions. Manage cross-functional collaboration to champion analytics best practices, ensure high data quality, and translate business needs into actionable insights that drive measurable business outcomes.
Required Qualifications
- Master’s degree in a relevant quantitative field (e.g., Statistics, Economics, Marketing Analytics, Mathematics, Engineering, Computer Science, or related fields)
- 6+ of industry experience in marketing analytics roles (e.g., digital analytics, campaign measurement, customer insights)
- 6+ years of work experience across a broad range of analytics platforms, languages, and tools (Snowflake, Alteryx, SAS, Tableau, Python, Excel Pivot, etc.); hands-on experience using big data platforms required)
- Strong communication skills with the ability to convey complex information in an understandable, compelling, and persuasive manner to business partners
- Innovative thinking capability to help internal clients define marketing problems, create solutions, and execute implementation
- Expert knowledge in quantitative methods for marketing analytics, including customer segmentation, targeting, and digital analytics
- Preferred qualifications: Financial services experience, especially in credit card marketing analytics
- Experience with digital marketing platforms, web analytics, and campaign attribution modeling
Desired Qualifications
- Master’s degree in Statistics, Economics, Marketing Analytics, Mathematics, Engineering, Computer Science, or related fields
- 6+ years of experience in marketing analytics
- 6+ years of experience with analytics platforms and tools (Snowflake, Alteryx, SAS, Tableau, Python, Excel Pivot)
- Strong communication skills to convey complex information to business partners
- Innovative thinking to define marketing problems and implement solutions
- Expert knowledge in customer segmentation, targeting, and digital analytics
- Financial services experience in credit card marketing analytics (preferred)
- Experience with digital marketing platforms, web analytics, and campaign attribution modeling (preferred)
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