Marketing Analytics Specialist
$51,800–$55,500 year
Hybrid · Mississauga, Ontario, Canada
Job Summary
Marketing Analytics Specialist role within World Vision Canada’s Product Ministry. The role supports Agile product teams by executing campaign components across multiple channels, applying targeting logic, and contributing to quality assurance and testing efforts. Responsibilities include tracking KPIs and using performance data to suggest improvements, executing campaign tasks across digital channels, applying audience segments and personalization features, QA checks, automation logic in AJO, coordinating deliverables with vendors, optimizing basic SEO, writing user stories, participating in A/B testing, running QA with platform tools, and mentoring peers. Requires a Bachelor’s degree in Marketing, Communications, or related field and 5–7 years of relevant experience; hybrid work arrangement in Mississauga, Ontario, Canada; contract term of 10-months with full-time load; salary CAD 70,000–75,000 (converted to USD as 51,800–55,500) per year according to pay transparency guidelines. Includes safeguarding and brand/technical standards compliance and a collaborative team culture.
Required Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field.
- 5–7 years of experience in campaign execution, digital content production, or marketing operations.
- Experience working in Agile environments with cross-functional teams.
- Familiarity with marketing platforms including Hygraph, AJO, and Adobe Analytics (or equivalent tools).
- Proficiency in campaign execution across digital channels
- Growing independence with segmentation, personalization, and automation tools
- Ability to use data insights to identify and support campaign improvements
- Strong QA skills and attention to brand and technical standards
- Experience using AI tools in daily tasks
- Clear and proactive communication with internal stakeholders
- Peer mentorship and contribution to a collaborative team culture
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