Marketing Analytics Manager
$150,000–$200,000 year
On-siteBerlin, State of Berlin, Germany
Job Summary
Own marketing tracking quality and measurement reliability across all markets by setting up and auditing GTM, GA4, ad platform pixels, server-side tracking, conversion APIs, UTMs, and event taxonomy for clean, GDPR-compliant data. Design, build, and automate dashboards in Looker and AI-assisted reporting workflows that explain what is happening, why, and what action to take, while owning metric definitions as the single source of truth. Design and run structured incrementality tests, including geo-lift and holdout tests, to measure the true marginal impact of media spend and channels. Partner with leadership to define budget allocation frameworks and translate data on traffic, cohorts, and creative performance into clear growth recommendations for country managers. Establish analytics standards, documentation, and best practices to challenge misleading metrics and ensure decisions rest on sound data.
Required Qualifications
- 3+ years of experience in Marketing Analytics, Web Analytics, or Growth Analytics
- ideally within D2C e-commerce
- hands-on knowledge of GTM, GA4, e-commerce data layers, pixels, server-side tracking, UTMs, and conversion APIs
- High proficiency in SQL
- experience working with cloud data warehouses
- experience working with multiple marketing, CRM, and e-commerce data sources
- Solid understanding of attribution, incrementality, cohort analysis, funnel analysis, CAC, ROAS, MER, contribution margin, and payback
- A strong statistical mindset
- practical experience designing A/B tests, geo-lift tests, holdout tests, or conversion lift studies
- the communication skills to turn analytical topics into clear guidance for marketing and leadership
Desired Qualifications
- experience with AI-assisted analytics
- API connectors
- automated reporting
- marketing data infrastructure
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