Marketing Analytics Lead
$90,000–$120,000 year
Remote · United States
Job Summary
Marketing Analytics Lead responsible for building Marathon Health's attribution models, dashboards, and structured datasets to understand which messages, channels, and tactics move members to activation/engagement, and how that varies by industry, member segment, product, and payment model. The role designs analytical infrastructure, partners with marketing automation, engagement enablement, product, data, and engineering teams, and communicates results to inform optimization decisions. Responsibilities include developing standardized campaign performance dashboards, funnel analysis across the member journey, and designing incrementality tests (A/B and other experiments) to isolate true lift and drive data-driven recommendations.
Required Qualifications
- Bachelors degree in marketing or related field and 3-6 years of experience in marketing analytics, growth analytics, or a related function; or equivalent combination of education and experience.
- Proficiency in Tableau or equivalent BI tool; ability to build dashboards from scratch, not just maintain existing ones.
- Strong SQL skills and comfort pulling data from multiple systems and sources.
- Experience with marketing technology and data platforms like Iterable, Braze, or equivalent a plus)
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