Marketing Analytics Lead
Hybrid · Toronto, Ontario, Canada
Job Summary
Marketing Analytics Lead at Lyft in Toronto focuses on hands-on data storytelling to influence marketing strategy. Responsibilities include analyzing first/third party data to address business issues, measuring campaign ROI across channels, building dashboards, designing experiments, tracking key marketing metrics, translating insights for non-technical stakeholders, and partnering with marketing managers to refine campaigns. Requires 3+ years in data analytics for marketing, SQL proficiency, experience with dashboards, experimentation, and familiarity with marketing models and data visualization; Python or R is a plus. Hybrid in-office role with at least 3 days per week in the Toronto office, plus flexible remote time up to 4 weeks per year.
Required Qualifications
- Degree (or related work experience) in analytics, statistics, economics, marketing, or other quantitative fields
- 3+ years of experience in a data analytics role within marketing or related field
- Proficiency in SQL
- Experience in experimentation and A/B testing preferred
- Experience with marketing models like multi-media modeling / attribution modeling a plus
- Advanced proficiency in Excel/Google Sheets
- Proficiency with data visualization tools such as Tableau or Looker
- Experience with Python or R a strong plus
- Strong analytical and communication skills
- Ability to collaborate with cross-functional partners and manage multiple priorities
- In-office hybrid role with minimum 3 days per week in the office (Mon, Wed, Thu) as specified
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