Marketing Analytics Lead

Lead and develop analyses, dashboards, and reports to track marketing performance, campaign ROI, funnel metrics, and customer behavior. Build intuitive, self-serve visualizations using tools like Power BI to support marketers in tracking their KPIs. Develop and maintain scalable data models, ensuring data integrity and accuracy in reporting. Serve as a trusted analytics advisor to marketing leaders and channel owners, providing data-driven recommendations to optimize campaigns and programs. Contribute to the development of measurement frameworks, attribution models, and marketing mix optimization. Lead/participate in cross-functional collaboration with data engineering, digital, and product teams to ensure analytics solutions are scalable and aligned with business needs. ADDITIONAL ACCOUNTABILITIES: Performs special projects, and additional duties and responsibilities as required. Consistently adheres to regulatory and compliance policies and standards linked to the job as listed and complete required compliance trainings. Accountable to maintain compliance with applicable federal, state and local laws and regulations.