Marketing Analytics & Campaign Specialist

Marketing Analytics & Campaign Specialist: supports campaign execution, marketing technology, and performance analytics. Handles day-to-day management of marketing tech stack (CRM, ad platforms, analytics tools), ensures data quality and cross-platform integration, pulls data from Google Analytics, paid media platforms, and CRM to report on lead generation and sponsorship performance; builds and launches campaigns across paid search, paid social, programmatic and CRM platforms with proper tracking and naming conventions; manages audience segmentation and campaign targeting; collaborates with website/IT for platform optimization; stays current on platform updates. Tracks KPIs and develops dashboards/reports; analyzes performance and provides actionable insights; defines KPI frameworks; documents post-campaign insights. Develops campaign workflows, templates, and toolkits; identifies automation opportunities; maintains asset libraries; supports adoption of new tools and processes; coordinates activities across paid, owned, and earned channels; manages calendars, timelines, and deliverables; leads status meetings and resolves bottlenecks from brief to reporting.