Marketing Analytics Analyst

Marketing Analytics Analyst responsible for analyzing marketing performance across digital and offline channels, identifying optimization opportunities, and delivering actionable customer and campaign insights. You will partner with global marketing partners and cross-functional digital teams to measure performance, support data-driven decision making, and contribute to attribution, experimentation, forecasting, and customer analytics. Responsibilities include building and maintaining dashboards and reports, performing funnel and audience analyses, conducting A/B tests and incrementality analyses, validating tracking and measurement across platforms, and communicating findings to both technical and non-technical stakeholders. Key skills include SQL, Python, Snowflake/BigQuery, Looker Studio/Power BI, Google Analytics, and strong analytical and storytelling abilities. The role emphasizes collaboration with Marketing, Analytics, and Data teams, with opportunities to influence acquisition efficiency, audience targeting, and campaign effectiveness.