Marketing Analyst - U.S. Expansion
HybridRio de Janeiro, Rio de Janeiro, Brazil
Rio de Janeiro, Rio de Janeiro, BrazilHybridFull Time
Full Time
Job Summary
Lead communication and marketing for the new U.S. business unit by planning field activations, running ABM campaigns, and managing a referral program. Execute personalized outreach via LinkedIn and email, develop organic social presence, and oversee a paid media agency strategy. Own end-to-end project management for timelines, workflows, and reporting while iterating on data insights. This hands-on role requires autonomy on a lean team with backing from the central Marketing team. You will travel to the U.S. and work in a hybrid model based in Rio de Janeiro.
Required Qualifications
- Senior marketing experience, generalist with depth in at least one channel (events, ABM, or demand gen)
- Hands-on experience with referral programs, field marketing, or account-based strategies
- Strong writing skills in English for a U.S. audience
- Full professional fluency in English
- AI-fluent
- Strong project management discipline
- Willingness to travel to the U.S.
- Valid passport and U.S. visa
Desired Qualifications
- Background in education or EdTech
- Experience launching in new markets, ideally the U.S.
- Comfort with CRM and outbound tooling (RD Station, HubSpot, Pipedrive, Apollo, or similar)
- Paid media (Meta) and CRM chops
- A design eye for marketing assets
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