Marketing Analyst

Marketing Analyst responsible for analyzing social media performance, campaign effectiveness, and social listening insights to shape client strategy; build and maintain clear, visually engaging dashboards; translate data into actionable recommendations that improve targeting, messaging, channel effectiveness, and campaign performance; collaborate with account, content, and strategy teams to support data-driven decision-making across campaigns; research emerging trends in social media and digital marketing to inform client strategy; develop regular and ad hoc reports evaluating campaign performance against KPIs across platforms like Facebook, Instagram, LinkedIn, X/Twitter, and more; strong proficiency with analytics and reporting tools (Brandwatch, Sprinklr, Sprout Social, Talkwalker, Meta Business Suite, LinkedIn Analytics, X Analytics), data visualization tools (Tableau, Power BI, Looker Studio), and Excel/Google Sheets; excellent communication and attention to detail in a fast-paced, client-focused environment.