Marketing Analyst
$62,500–$62,500 year
On-siteTroy, Michigan, United States
Job Summary
Collect and analyze marketing performance data to identify acquisition opportunities and strengthen member relationships. Serve as subject matter expert for the Marketing Data Management Platform, running queries, validating databases, and enhancing platform utility with industry data sources. Maintain regular reporting processes to monitor campaign performance, brand health, and referral metrics, developing KPIs and dashboards for promotional programs. Conduct primary and secondary research to support brand positioning and service enhancements, defining prospect segments using modeling techniques. Collaborate with campaign leads and stakeholders to optimize communications, test scenarios, and track leads from engagement to conversion.
Required Qualifications
- Bachelor's degree in Business Administration, Marketing, or other related required
- 3 years of experience in a Marketing Analyst role
- experience administering, managing, and preparing reports from a Marketing Data Management and/or Customer Relationship Management (CRM) platform
- at least 21 years old
Desired Qualifications
- Experience with financial services
- Google Analytics
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