Marketing Analyst

Own the health of the top-of-funnel assembly line by monitoring lead flow end-to-end, identifying leaks, stalling, or misrouting, and driving tactical fixes with GTM Engineering and marketing. Diagnose gaps between intended and actual funnel behavior, quantify the impact of each fix, and build operational reporting with alerts and anomaly detection to drive day-to-day and week-to-week action. Ensure data models, metric definitions, and funnel stage logic accurately reflect business operations by partnering with Analytics Engineering to close gaps. Serve as the connective layer between systems builders and data model owners, translating operational findings into pipeline and model improvements. Feed ground-truth funnel data and channel diagnostics into attribution and goaling work led by Strategic Finance and GTM leadership to provide actionable insights that influence in-flight decisions.