Marketing & AI Transformation Specialist - Product Management Section, Customer Strategy Department, Platform Strategy Supervisory Department (CSD)
On-siteTokyo, Tokyo, Japan
Tokyo, Tokyo, JapanOn-siteFull TimeEnterprise
Full TimeEnterprise
Job Summary
Plan and operate cross-group ecosystem marketing initiatives using Rakuten assets like Points, brand, and data. Redesign marketing processes and operations through AI tools and LLMs to drive organization-wide productivity. Own large-scale products and campaigns, including the Rakuten Point app and cross-group initiatives running for over a decade. Support new user acquisition aligned with overall strategy and manage ecosystem marketing for strategic areas including Telecom and Fintech. Collaborate with diverse teams to lead the transformation of how marketing work is done.
Required Qualifications
- 3+ years of marketing experience at a business/operating company
- Experience driving projects with multiple stakeholders
- Experience planning and executing BPR or business process improvement initiatives
- Hands-on experience automating or improving work processes using technology (SQL, Python, VBA, or equivalent)
- English (Overall - 3 - Advanced)
- Japanese (Overall - 4 - Fluent)
Desired Qualifications
- Product manager or director experience on large-scale websites or apps
- Experience applying AI/LLMs in a business context (workflow improvement, automation, or prompt engineering using Claude, ChatGPT, Gemini, etc.)
- People management experience
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