Marketing/Admissions Director - Skilled Nursing Facility

Marketing/Admissions Director at a skilled nursing facility responsible for developing, coordinating, and implementing a marketing plan to meet census goals with a mix of Medicare, Medi-Cal, managed care and private payer. Collaborates with the Administrator, submits weekly calendars of marketing appointments, makes daily contact with case managers, social workers, discharge planners and physicians, manages patient-family relationships and admissions paperwork, assesses potential patients, maintains physician/case-manager contact databases, participates in local community events to boost visibility, follows the operational budget, and ensures PDPM-compliant admission documentation and HIPAA confidentiality. Requires healthcare marketing experience, leadership, and adherence to facility policies; vaccination against COVID-19 is specified.