Marketing Activation Senior Manager
On-siteDallas, Texas, United States
Job Summary
Lead U.S. marketing activations that strengthen the SIXT brand, grow customer engagement, and drive direct revenue. Manage end-to-end execution of the flagship U.S. sports partnership, including media, digital, social content, events, and hospitality assets. Translate business priorities into locally relevant campaigns across brand, growth, loyalty, and sponsorships while collaborating with regional and global teams. Build and manage a network of freelancers and agencies to produce culturally resonant campaigns, and define KPIs to evaluate impact on customer acquisition, loyalty, bookings, and revenue. This role requires 5–7+ years of experience in sponsorship activation and integrated marketing within a matrixed organization.
Required Qualifications
- 5–7+ years of experience in brand marketing, sponsorship activation, partnership marketing, experiential marketing, field marketing, integrated marketing, or a related discipline
- demonstrated experience activating sponsorship or partnership assets across multiple channels such as media, digital, social, events, hospitality, and experiential programs
- ability to translate sponsorship rights into integrated campaigns with clear business objectives
- strong project management skills with experience coordinating multiple internal and external stakeholders
- experience operating hands-on where responsibilities extend beyond a single marketing specialty
- experience supporting broader brand, customer growth, loyalty, or integrated marketing initiatives
- data-driven mindset with experience measuring campaign performance and translating results into actionable recommendations
- excellent communication, presentation, and stakeholder management skills
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