Marketing Acquisition Strategist
HybridFenton, Missouri, United States
Job Summary
Develop and execute audience acquisition strategies to attract new donors, leads, app users, and ministry participants. Identify emerging trends, platforms, and partnership opportunities to accelerate growth across digital channels, content, and audience journeys. Collaborate with creative, social, web, and advertising teams to develop compelling acquisition journeys, landing pages, and conversion-focused experiences. Oversee campaign implementation from strategy through execution, utilizing SEO, social media, and partnerships to drive audience growth. Evaluate performance of media investments and channel strategies based on organizational goals, monitoring key metrics including cost per acquisition and conversion rates. Present findings and recommendations to marketing leadership while partnering on special projects such as voice of consumer surveys.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent experience
- 3-5+ years of experience in digital marketing, audience development, lead generation, or growth marketing
- Experience with acquisition or lead generation campaigns
- Ability to brief creative and channel teams
- Experience interpreting campaign performance data
- Strong analytical and strategic skills
- Proficient in gathering and evaluating information from multiple sources to create credible and compelling content
- Ability to convey ideas clearly and concisely, whether written or verbal
- Ability to work with all levels of the organization
- Must be able to work independently and with little oversight
- Ability to interpret data and provide insightful analysis
- Ability to be flexible when needed
- Ability to learn quickly and adjust to process and software changes
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