Marketer for Senior Living
On-siteYpsilanti, Michigan, United States
Job Summary
Drive internal and external marketing for Bridgeway Park Superior Senior Living to grow census and exceed sales goals. Generate leads, schedule and execute tours, and manage the CRM system while developing a business development plan. Build referral relationships with hospitals, skilled nursing facilities, and specialty physician offices to drive business into the assisted living community. Identify new strategies to increase visits and communicate daily with the Executive Director and Director of Sales regarding appointments and leads. Requires 2 years of business development, senior healthcare, and sales experience, plus a driver's license. Involves 75% local travel for networking and assessments.
Required Qualifications
- Knowledge of creating and driving sales culture in the community with positive influence and attitude
- Knowledge of the Senior Living industry and understanding the difference of service levels (Independent Living, Assisted Living, Memory Care, Long Term Care, Rehabilitation)
- Exceptional communication skills
- Self-starting, focused, goal-oriented
- Ability to achieve and exceed census goals
- Generate leads, schedule and execute tours, manage customer relationship management (CRM) system
- Self-scheduling appointments that can impact Sales in the community
- Develop a business development plan and develop integral referral relationships in the community
- Knowledge of the competitors in the market and understanding points of difference in our community
- Business Development: 2 years (Required)
- Sales: 2 years (Required)
- Driver's License (Required)
- 75% (Required) – local travel to networking events, referral sources, and assessments
Desired Qualifications
- Senior Healthcare: 2 years (preferred)
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