Marketer, Director of Business Development

Develop, coordinate, and implement a marketing plan to increase facility census, aligning with Medicare/Medicaid guidelines and local regulations. Collaborate with the facility Administrator and multidisciplinary team to qualify potential patients, manage admissions documentation, and maintain physician/case-manager relationships. Conduct outreach at local hospitals and in the community, oversee referrals and inquiries, ensure PDPM-compliant admissions documentation, protect patient data per HIPAA, manage operational budget, and support marketing initiatives through presentations and events. Proficiency with Microsoft Office and strong English communication skills are required; willingness to drive to physician offices and hospitals and occasionally extend hours.