Marketer - Digital Marketing (On-Site)
On-siteOwatonna, Minnesota, United States
Job Summary
Execute digital marketing campaigns across paid search, social, and video channels by translating department plans into deployable assets and tailoring content as needed. Consistently review performance metrics, adjust campaign structures to meet objectives, and maintain dashboards for real-time monitoring. Identify optimization opportunities, provide evidence-based recommendations to leaders, and run tests with department support. Track spending, escalate budget challenges, and publish clear reporting on assigned activities. This full-time, in-person role in Owatonna, MN, supports the Digital Presence team's mission to drive impact for Gopher Sport's family of brands through innovative physical education and fitness products.
Required Qualifications
- proven ability to work independently
- common-sense approach to proactively solve problems
- proven ability to manage digital campaigns
- ability to evaluate results
- ability to respond to challenges or opportunities in real time
- ability to collaborate with and contribute to a highly accountable team
- ability to set lofty goals
- ability to strive to exceed expectations
- ability to translate channel-specific marketing plans into ready-to-deploy campaigns
- ability to gather and tailor content for campaigns
- ability to review performance and make changes in campaign structure and content
- ability to maintain dashboards and/or KPIs
- ability to monitor campaign performance
- ability to solve issues as they arise
- ability to identify opportunities to improve performance
- ability to provide evidence-based recommendations to department leaders
- ability to execute tests and experiments
- ability to track spending
- ability to ensure budgets are adhered to
- ability to anticipate and escalate budget challenges
- ability to publish clear, accurate reporting on assigned activities
- experience with paid search
- experience with paid social
- experience with video
- experience with AI
- experience with search
- experience with display
- experience with social
- experience with digital channels
Desired Qualifications
- Enjoy managing digital campaigns that drive real impact across a variety of channels
- Thrive in a fast-paced role
- Enjoy collaborating with and contributing to a highly accountable team
- Welcome the opportunity to join a new team
- help shape its culture
- help shape its processes
- help shape its relationships with other teams
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