Market Research Specialist (Sports)
Hybrid · Assago, Lombardy, Italy
Job Summary
Market Research Specialist for Nielsen Sports in Milano (hybrid). Responsible for set-up, coordination and delivery of quantitative market research programs for sports rights holders and sponsors, including sponsorship impact assessment, fan profiling, brand tracking, and event research. Lead multi-project management with senior support, design and write questionnaires, ensure quality of inputs, manage day-to-day client contact, support proposals and internal requests, liaise with third parties, perform fieldwork management, analyze data, and create reports in PowerPoint and data visualization tools. Requires market research experience, fluency in Italian and English, experience with SPSS and data visualization, questionnaire design, and strong communication skills. Knowledge of the sports industry is advantageous.
Required Qualifications
- Market research experience is essential
- Fluency in Italian & English
- Experience with research analytics tools such as SPSS / Q and spreadsheeting/charting tools
- Experience in designing and delivering quantitative research projects
- Experience in data visualization and ability to explain complex concepts simply
- Questionnaire design skills
- Excellent verbal and written communication, including presentation skills
- Knowledge and interest in the sports industry is a plus
- Proactively develops own skill set and knowledge
- Strong grounding in custom research principles, methodologies, and statistical techniques
- Ability to create reports in PowerPoint and data visualization tools
- Fieldwork management and project delivery responsibilities on multiple projects
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