Market Research Specialist
On-siteWinnipeg, Manitoba, Canada
Job Summary
Conduct market research to identify gaps, trends, and shifts by gathering intelligence through customer engagement, trade shows, surveys, focus groups, and reports. Assess opportunities to adapt vehicles for underserved markets and explore new use cases based on insights, then analyze performance data and demand to refine product offerings. Collaborate with the Innovation team to ensure insights inform product development while working with Marketing and Sales to translate findings into strategies aligned with business goals. Develop reports and presentations to communicate findings to stakeholders, supporting product decisions and driving innovation. This role requires regular travel across North America to attend key industry tradeshows and meet directly with customers.
Required Qualifications
- Regular travel across North America to attend key industry tradeshows
- Meet directly with customers
- Gather on-the-ground market intelligence
- Conduct market research to identify gaps, trends, and shifts
- Gather intelligence through customer engagement, trade shows, surveys, focus groups, and reports
- Identify key industry professionals and decision-makers
- Assess opportunities to adapt vehicles for underserved markets
- Explore new use cases based on trends, insights, and analysis
- Analyze data from internal and external sources
- Collaborate with the Innovation team
- Work with Marketing and Sales
- Develop reports and presentations
- Present complex findings in simple, compelling ways
- Comfortable shifting between field research, data analysis, and team collaboration
Desired Qualifications
- Proficient in data analysis tools, market research software, and web analytics
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