Market Research Manager or Senior Manager- For Future Consideration
$75,000–$100,000 year
On-siteNew York City, New York, United States or Culver City, California, United States
Job Summary
Manage all phases of quantitative and qualitative research projects, including research design, questionnaire development, data analysis, and storytelling. Lead initiatives covering audience, landscape, and brand studies such as concept testing, market sizing, and segmentation. Translate research data into actionable insights through visual, story-driven reports. Partner with internal and external operations teams to drive projects forward on stringent timelines. Assist with proposal writing by researching industry trends. Build client relationships by managing day-to-day interactions and solving client concerns. Troubleshoot issues efficiently. Provide direction to analysts, offering meaningful feedback on project aspects and training across methodologies. Drive successful execution by collaborating with senior members and providing oversight to junior team members on quality control processes, including survey logic checks, proofing, and report accuracy.
Required Qualifications
- 3+ years' experience working in consumer insights, consumer research or in an analyst/strategy role at an entertainment/media/technology company
- B.A./B.S. degree in areas such as Social Sciences, Business, Marketing, Market Research, Statistics, Economics or a related field
- Experience with and flexibility to work on both qualitative and quantitative projects
- Excellent at working with data to identify trends and insights, including both structured (i.e. data and hard numbers) and unstructured (i.e. interviews and qualitative) data
- Experience visualizing data with tools such as Excel, PowerPoint, Google Docs and Slides
- Strong writing skills where you can craft a story around data insights and clearly communicate key points in a succinct manner
- Great verbal communication skills as well and are comfortable with presenting to groups and sharing your point of view
Desired Qualifications
- Experience with statistical significance testing
- correlation analysis
- multivariate analysis techniques (such as cluster/segmentation analysis)
- conjoint and discrete choice analysis
- Experience with statistical packages, like SPSS or Q
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