Market Planning & Operations Sr. Manager (UCAN) Sports Planning & Solutions
$270,000–$450,000 year
On-siteNew York, United States
Job Summary
Develop integrated, customer-specific packages tailored to historical client spend and prior sports package purchases. Repackage inventory dynamically leading up to the event to optimize yield and ensure revenue goals are met. Cross-collaborate with broader pricing and yield management teams on unit based pricing and CPMs. Build an integrated channel mix strategy for live sports packages sales across Upfront and Scatter marketplaces to hit company revenue targets. Track and manage the sports pitch pipeline and deal status to enable competitive evaluation and prioritization. Serve as the primary point of contact for sales questions on sports packages and pricing, ensuring a seamless and consultative experience. This role sits at the intersection of ads revenue strategy, inventory management, and client solutions, partnering closely with Sales Leadership to manage planning, packaging, and pipeline from a holistic perspective.
Required Qualifications
- 10-12 years of experience in live sports ad sales planning within an agency or a national media, streaming, or digital advertising organization
- Deep expertise in live sports advertising
- Working knowledge of how agencies and brands buy sports inventory across Upfront and Scatter markets
- Experienced in agency dynamics, holding company structures, and client-specific buying behaviors
- Track record of managing large, complex inventory portfolios across multiple simultaneous live events
- Highly cross-functional and comfortable navigating and influencing across Sales, Brand Partnerships, Measurement and Product
- Excellent communicator who can translate complex inventory and pricing logic into clear, client-facing narratives
- Detail-oriented and organized, with the ability to manage multiple priorities in a fast-paced, high-stakes environment
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