Market & Growth Analyst

Develop and maintain Power BI dashboards, reporting tools, and analytical models to improve visibility of sales performance, customer activity, inventory position, and operational KPIs. Consolidate and analyse data from ERP, CRM, fleet, inventory, pricing, and external market intelligence sources to support commercial decision making. Identify growth opportunities across customers, machines, product groups, and equipment lifecycle stages, including parts, service, rebuild, overhaul, and replacement potential. Support targeted sales campaigns through data-driven opportunity mapping, customer segmentation, and analysis of buying behaviour, demand trends, and aftermarket capture. Analyse pricing performance, market movements, competitor activity, and pricing leakage to support pricing optimisation and governance initiatives. Review inventory performance, demand patterns, stock availability, lost sales, and demand gaps to support inventory planning and improved customer service levels. Partner with sales, product management, supply chain, and leadership teams to translate complex data into clear recommendations and practical commercial actions.