Market Expansion Lead, DTC
On-siteSingapore, Singapore or Taipei, Taiwan, Taiwan
Job Summary
Own the P&L for assigned geographic expansions and new routes to market across AP and IMEA regions during the incubation phase. Lead the launch, localization, and hypercare phases for new territories, ensuring localized checkout flows, payment configurations, and transactional platforms are fully functional on Day 1. Manage day-to-day performance of third-party commerce partners and Merchants of Record, enforcing compliance with localized tax, regulatory, and global service level agreements. Optimize order management workflows, resolve fulfillment exceptions, manage inventory allocations, and oversee payment fraud mitigation rules. Build and stabilize repeatable Standard Operating Procedures and operational playbooks to elevate ventures to full operational maturity for transition to regional core teams.
Required Qualifications
- 8+ years of experience in E-commerce Operations, International Business, or Commercial Strategy
- proven track record of launching or managing cross-border businesses
- Strong ability to manage a P&L
- understanding of how operational decisions (shipping costs, returns, duties) impact the bottom line
- ability to forecast revenue and expenses accurately
- Demonstrated experience in managing the performance of external agencies or BPO partners
- skilled in monitoring SLAs, driving accountability, and fostering productive operational relationships
- Functional knowledge of international trade requirements, including Incoterms, duties/taxes, localized payment methods, and cross-border logistics
- Ability to lead through ambiguity
- make rapid, data-informed decisions to resolve live operational incidents (e.g., shipping delays, payment failures) without needing escalation
Desired Qualifications
- Proficiency in a secondary language relevant to our AP and IMEA target growth markets
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