Market Development Representative - Off Premise - Lakeland/Winter Haven
On-siteLakeland, Florida, United States or Winter Haven, Florida, United States
Job Summary
Implement and manage innovative solutions to boost business for assigned off-premise accounts, including grocery, convenience, and liquor stores. Lead distributors with in-store selling, marketing, and account execution while educating customers on consumer and category trends to drive volume objectives for core brands. Execute strategic programs covering distribution, merchandising, display, and retail promotional goals. Develop mutually valuable rapport with assigned customers and act as the communication lead between key customers, wholesalers, and internal teams. Monitor established Key Performance Indicators to ensure consistent goal achievement. Requires flexibility for non-traditional hours, evenings, and weekends, with a valid driver's license and ability to travel within the Lakeland/Winter Haven territory.
Required Qualifications
- Bachelor's degree or equivalent experience
- Minimum 1 year of professional field sales experience in alcohol-beverage or CPG (consumer packaged goods) industries
- New college graduates require a sales/marketing internship or full/part-time sales role (preferably in consumer-packaged goods) and/or sales competition experience
- Proven volume achievements and ability to deliver on distribution and retail promotional goals
- Demonstrated successful use of sales data analytics and tools to drive sales results, identify market trends, and produce measurable results
- A valid driver's license and ability to travel within an assigned territory
- Flexibility to work non-traditional hours, including evenings and weekends
- Live in or near the territory
- Ability to personally cover ordinary and essential business expenses that will be promptly reimbursed
- Required to obtain a solicitor's permit in any state
- Standing for an extended period of time
- Ability to pick up and/or move objects up to 35lbs without assistance
- Ascend or descend stairs
- Ability to drive and visit multiple accounts in one day
- Strong communication skills
Desired Qualifications
- Achievements-based resume highlighting accomplishments and the impact made in a sales career
Additional Requirements
- Must obtain a solicitor's permit in any state
- Must be able to personally cover ordinary and essential business expenses that will be reimbursed
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