Market Development Lead
$67,000–$92,200 year
On-site · Minneapolis, Minnesota, United States
Job Summary
Market Development Lead (MDL) drives market growth and execution by partnering with Independent Distributor Partners (IDPs) and retail outlets. Builds relationships with IDPs, store leadership, and key retailer decision makers; uses disciplined planning to adapt to changing technology, retail conditions, and consumer behavior. Responsibilities include engaging IDPs to support customer service and sales growth, leading route consultations, driving priority execution across the portfolio to deliver sales plans and grow market share, identifying market opportunities, sharing insights with IDPs, supporting call coverage, coordinating inventory and logistics, evaluating competition and shopper trends, securing incremental placements and displays, and responding to retailer concerns within 24 hours. Requires strong presentation, written, and verbal communication skills, proficiency in Microsoft Office and internal sales systems; ability to travel locally and overnight; and the capacity to manage multiple priorities and participate in training and special projects.
Required Qualifications
- 3+ years of related sales or CPG experience, or 2+ years of relevant experience with a bachelor’s degree
- Strong written and verbal communication, influencing, leadership, problem-solving, technical, and analytical skills
- Proficiency in Microsoft Excel and PowerPoint
- Ability to travel locally and overnight, relocate if required, and work flexible hours based on business and retailer needs
- Ability to stand, walk, sit, bend, lift up to 50 pounds occasionally, and drive regularly to stores, warehouses, and hubs in the market
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