Market Development Associate

Remote Market Development Associate role focused on pre-sale initiatives across the customer journey, including calling campaigns, data collection, and driving attendance to research and marketing webinars, thought-leadership panels, and targeted virtual events. Supports Inside Sales revenue through varied strategic initiatives and post-sale account management; may assist with special projects within the Courseware team and open sales territory coverage. Responsibilities include conveying the zyBooks story and pedagogy as a market-facing sales professional, collaborating with editorial and marketing to launch new products (market seeding, post-webinar data compilation, and targeted research), analyzing and providing data-driven insights for marketing and sales plans, updating Salesforce post-webinar (contacts, course, and account records), and creating post-event tasks for the sales team. Must be a strong communicator, detail-oriented, and knowledgeable about digital courseware with experience in higher education sales. The posting notes the salary range of 54,300 USD to 74,167 USD and invites applicants to attach a resume/CV.