Market Analyst

Market Analyst role reporting to the Head of Marketing. Drive market opportunity sizing, competitive intelligence, market segmentation, and business data insight to support go-to-market and strategic decisions. Collaborate across Marketing, Sales, Product, and Finance to surface insights and ensure the right people act on them. Key responsibilities include Market Opportunity & Sizing, Competitive Intelligence, Market Segmentation & ICP Management, Business Data & Insight, Product Support, Customer Research & Insight, Industry & Trend Monitoring, and Target Account List Building. Required skills include strong analytical ability across CRM and sales data, experience with TAM/SAM/SOM, dashboards/reports in Power BI or similar tools (Tableau/Looker), structured research interviews, and ability to present findings in plain language. Experience with segmentation frameworks and competitive positioning; HubSpot or Salesforce experience preferred; comfortable using AI tools to support research and analysis. Location is Auckland, New Zealand, with in-person work.”,