Market Access Consultant
On-siteAbidjan, Abidjan Autonomous District, Ivory Coast
Job Summary
Map target farmers across social media, community groups, and local networks to identify optimal outreach channels. Plan and execute social media and community campaigns to build awareness of the digital training program, while identifying and engaging community leaders and influencers to refer farmers. Conduct field visits to gather feedback on messaging and validate what drives sign-ups, then test and iterate content approaches to assess farmer engagement. Track reach, engagement, and enrollment metrics by channel, collaborating with Country, Program, and Tech teams to adapt outreach to local needs. Design outreach playbooks, content calendars, and SOPs, converting market access content into practical learning materials for farmers. This 4-month contract reports to the Country Director and requires fluency in French and English.
Required Qualifications
- 2 or more years of experience in marketing, community outreach, social media management, or a related field
- Experience running social media or community campaigns that reach and engage a rural or hard-to-reach audience
- Comfort building relationships with community leaders and local partners
- Fluency in French and English required
- A passion for myAgro's mission, vision, and values
Desired Qualifications
- Strong analytical skills and comfort with data; experience tracking campaign or engagement metrics is a plus
- Demonstrated project management skills, with the ability to manage multiple priorities and problem-solve across strategic and day-to-day challenges
- A track record of delivering projects independently, as this is a consultant role with a defined scope
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