Manager Visibility & Shopper Marketing
On-siteMexico City, Mexico City, Mexico
Mexico City, Mexico City, MexicoOn-siteFull TimeSenior LevelBachelors Degree
Full TimeSenior LevelBachelors Degree
Job Summary
Develop and implement trade marketing, shopper marketing, and visibility strategies to strengthen brand presence across retail channels. Drive retail activations, promotions, merchandising, and engagement programs while managing POS materials and branded merchandise. Build partnerships with distributors, wholesalers, retailers, and external agencies to ensure high-quality delivery of initiatives. Analyze shopper and channel performance to identify growth opportunities and improve execution. Lead, coach, and develop a high-performing team to turn strategy into exceptional retail execution.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Engineering, Economics, or a related field
- Proven experience in Trade Marketing, Shopper Marketing, Category Management, Merchandising, Retail Marketing, Commercial Operations, or related commercial functions
- Minimum 2 years of people leadership experience managing direct reports
- Strong understanding of retail execution, channel management, and shopper behavior
- Experience working with distributors, wholesalers, retailers, and external agencies
- Strong analytical, project management, and stakeholder management capabilities
- Advanced English and Spanish proficiency
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