Manager, Trade Marketing
On-siteReston, Virginia, United States
Job Summary
Achieve operating income, volume, share, and MAPPS goals through effective communication with field sales and strategic input into the annual operating plan. Develop national funding rates and manage all aspects of trade spending to ensure funds are utilized fairly and equitably consistent with promotional strategies. Establish market priorities, review and approve customer plans, and conduct post-promotional analysis to assess impact and refine tactics. Monitor execution of trade plans, communicate results, and make strategic recommendations while overseeing evaluation of incremental spending requests. Work closely with Finance, Consumer Marketing, and Supply Chain to align initiatives, forecasts, and production needs. Effectively manage administrative responsibilities including information requests, competitive intelligence, and results tracking.
Required Qualifications
- US Citizenship or Green Card Holder - no sponsorship available
- BA/BS required
- 5+ years of overall professional experience in CPG sales or related industry
- Broad knowledge and experience in Grocery trade gained at successive levels of responsibility in multiple areas of Headquarters and Retail Levels
- Knowledge of corporate policies and compliance
- Demonstrated proficiency in supporting corporate interest and ability to communicate and exercise very positive people skills
Desired Qualifications
- MBA preferred
- 5+ years of overall professional experience in CPG sales or related industry is desired
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