Manager, Trade Marketing

Develop and execute innovative sales strategies to achieve revenue and growth objectives across key business channels. Translate consumer and angler insights into effective in-store and channel strategies, leading trade readiness for new product launches including sell-in materials and retailer toolkits. Plan and manage trade promotions, pricing strategies, and retailer programs to drive sell-through while monitoring forecasts and tracking product performance. Lead the Trade Marketing team for the North American Dealer business, creating best-practice tools and centralized resources. Collaborate cross-functionally with Sales, Marketing, Finance, Operations, and Supply Chain to align strategies and drive results. This role requires 20% travel and a bachelor's degree in business or marketing, with 3-5 years of experience in trade marketing or sales planning.