Manager, Social Media
$79,400–$119,000 year
On-siteBoston, Massachusetts, United States
Job Summary
Manager, Social Media at Hasbro/Wizards of the Coast will own the social presence for several iconic brands, blending big-picture strategic thinking with hands-on content craft to drive social innovation. The role involves leading end-to-end social strategy and channel management across platforms (Instagram, TikTok, Facebook, X/Twitter, YouTube, and more), acting as the editorial voice for the brand, developing social-first strategies for cultural moments, and overseeing always-on content calendars. You will collaborate with regional teams, cross-functional partners across marketing, licensing, creative, analytics, and PR, and mentor the Associate Social Media Manager. Responsibilities include shaping brand voice, monitoring platform trends, ensuring compliance with guidelines, and leveraging social data to optimize strategy and channel investments. Onsite in Boston, MA from Hasbro’s new HQ, with Tuesday–Thursday in-office presence.
Required Qualifications
- 4-6+ years of social media experience, ideally in consumer brands, entertainment, or toys/games
- Proven track record of managing multi-brand social portfolios with measurable impact
- Deep platform fluency across TikTok, Instagram, YouTube, and beyond
- Strong creative instincts — you can brief it, shoot it, or write it
- Comfortable navigating matrixed orgs and building collaborative relationships
- Analytical mindset — you know your way around social analytics tools and dashboards
- Genuine passion for pop culture, gaming, and the Hasbro world
- Strong communication, project management, and organizational skills
- Ability to manage multiple projects simultaneously with a high level of attention to detail
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