Manager, Senior Field Marketing - Southeast
$133,100–$166,400 year
Remote
Job Summary
Lead annual and quarterly field marketing planning for assigned footprint states, aligning strategies to consumer insights and optimizing advertising and promotion investments for maximum return. Develop and execute market-specific activation plans that translate national brand priorities into local programs driving visibility, trial, and conversion. Partner with Commercial Sales, regional leadership, and distributor partners to oversee strategic sponsorships, trade events, and quarterly business reviews. Compile performance recaps analyzing program results and identifying opportunities for continuous improvement in execution and reporting.
Required Qualifications
- Bachelor's degree
- 7+ years of experience in Field Marketing, Trade Marketing, Commercial Marketing, Sales, or related consumer packaged goods or beverage alcohol industries
- Demonstrated experience developing commercial marketing strategies, managing advertising and promotion (A&P) investments, and driving measurable business results
- Strong knowledge of distributor planning, customer engagement, and On-Premise, Off-Premise, and Chain channel strategies
- Proven ability to influence cross-functional stakeholders and lead complex initiatives across Sales, Brand, Distributor, and Field teams
- Experience leading large-scale activations, sponsorships, business reviews, and performance reporting
Desired Qualifications
- Bachelor's degree highly preferred
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