Manager, Programmatic
$75,050–$75,050 year
On-siteNew York City, New York, United States or New York, United States
Job Summary
Execute and optimize online media campaigns for agency clients, managing auction/exchange-based performance media, audience buying, and remarketing while meeting client performance expectations. Communicate digital strategies and rationales for tactical approaches, formulate proposals for new opportunities, and manage creative assets and insertion orders. Partner with the Analytics team on measurement reporting, troubleshoot pre-production and live campaign issues, and oversee QA for pacing and performance. Manage campaign budgets, track spend using proprietary tools, and generate monthly billing reports. Lead and coach Programmatic Analysts on client requirements and optimization best practices.
Required Qualifications
- 3-5 years of experience managing and activating full-funnel Programmatic campaigns for Display, Video, Connected TV, etc.
- Working knowledge in DSPs and similar technologies, in particular The Trade Desk and DV360
- Client-facing experience with the ability to identify risks and effectively manage through issues
- Strong budget management experience, including forecasting and actualizing budgets
- Proven experience in effectively coaching and developing others, as this role will involve managing at least 1-2 additional team members
- Understanding of traditional and interactive media planning elements
- Strong analytics, organizational, and communication skills, as well as project management skills
- Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
- Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
Desired Qualifications
- Prior online trafficking and campaign management experience
- Prior experience with bid management platforms and active campaign optimization
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