Manager, Programmatic Activation
$51,000–$83,375 year
On-siteNew York, United States
Job Summary
Own end-to-end campaign activation, troubleshooting, and optimization while monitoring performance to ensure goals are met. Manage daily team operations, assign priorities, and oversee QA and operational best practices across digital and programmatic channels. Partner with leadership to generate RFP responses, articulate optimization rationale in reporting, and test emerging tech solutions for client value. Update team leads on campaign health and contribute to thought leadership collateral. This role supports the Amplifi Solutions arm of dentsu, focusing on modern media trading methodologies and omni-channel activation solutions.
Required Qualifications
- Bachelor's degree or equivalent
- 3+ years of experience within programmatic, specifically, and overall digital industry
- Strong experience across all digital media channels
- Ability to eloquently speak to each digital media channel
- Proficient in programmatic/social technology, platform, and partner solutions, including but not limited to DSPs, ad servers, ad verification platforms, planning/financial platforms, DMPs, analytics & reporting dashboards, etc.
- Strong analytical thinking and mathematical skills
- Strong experience working with business applications
- MS Office Suite
- Business acumen
- Client-centricity
- Commercial mindset
- Ability to challenge accepted thinking and inspire new ideas and approaches
- Ability to balance, prioritize and properly assign work associated with multiple, concurrent projects
- Ability to articulate optimizations, rationale, results, and recommendations in reporting commentary and on client calls, and address concerns as needed
- Ability to partner with the Director to generate RFP responses and develop tactical recommendations showcasing innovative thinking across platforms, audiences & content programs
- Ability to be an expert on the buying platforms, direct media buying processes, and internal dentsu products
- Ability to identify and test emerging tech solutions and innovations, highlighting client value in results and sharing across client team
- Ability to ensure the team adheres to defined processes for campaign management across digital and programmatic channels, with extra oversight on hands-on-keys activation work
- Ability to effectively manage expectations, timelines, and priorities
- Ability to contribute to thought leadership, POVs, or other shareable collateral that improves the overall level of knowledge across digital and programmatic investment teams
- Ability to assist leadership with new business pitches
- Ability to think strategically
- Ability to retain focus in a fast-changing environment
- Ability to bring rigor to a multi-disciplinary business with many stakeholders
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