Manager, Product Marketing
$90,000–$100,000 year
On-siteEl Segundo, California, United States
Job Summary
Own product strategy for assigned innovation launches, ensuring clear consumer positioning and commercial viability. Develop strategic briefs and launch recommendations that align cross-functional teams around product vision and go-to-market priorities. Partner with Product Development, Creative, Sales, and regional teams to drive alignment from concept through commercialization. Support end-to-end global go-to-market planning, establish launch strategies, and manage risks while facilitating executive forums to resolve challenges. Monitor launch performance, category trends, and portfolio productivity to translate results into strategic recommendations for senior leadership. Foster continuous improvement by evolving processes that enable organizational efficiency and launch excellence.
Required Qualifications
- Bachelor's degree in Marketing, Business, or a related field
- 4-6 years of experience in product marketing, brand marketing, or integrated marketing within the beauty or consumer packaged goods industry
- Proven experience supporting product launches from strategy through execution in a fast-paced, high-growth environment
- Passion for beauty and a strong understanding of the competitive landscape, category trends, and evolving consumer behaviors
- Strong strategic and analytical skills, with the ability to translate business performance, market dynamics, and consumer insights
- Exceptional project leadership and organizational skills, with the ability to manage multiple priorities, influence stakeholders, and drive alignment
- Excellent communication and presentation skills
- Collaborative, proactive, and solutions-oriented, with the ability to build strong relationships
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