Manager, Product Line
On-siteDurham, North Carolina, United States
Job Summary
Manage assigned Spenco, insoles, and footwear product lines by translating brand strategy and consumer insights into portfolio plans, positioning recommendations, and commercialization support. Partner with Product Development, Operations, Sourcing, Commercial, and Finance teams to execute assortment plans, lifecycle strategies, and launch deliverables while monitoring revenue, margin, inventory, and portfolio health. Identify product gaps, enhancement opportunities, and rationalization needs to drive growth and profitability across global markets. Serve as a consumer advocate and product resource for Digital Commerce and Shared Services Marketing to optimize online discoverability and alignment with brand intent.
Required Qualifications
- Bachelor's degree in Business, Marketing, Product Management, Merchandising, Product Development, or related field
- 4 to 6+ years of experience in product line management, product marketing, brand management, category management, merchandising, product development, or a related commercial/product role
- Experience supporting or managing product portfolios, assortment plans, lifecycle processes, product launches, and commercialization plans
- Strong understanding of consumer products, product positioning, category trends, competitive dynamics, and customer/channel requirements
- Ability to analyze revenue, margin, inventory, product performance, consumer insights, and market data to support recommendations
- Strong communication skills with the ability to translate product features into consumer benefits and commercial selling points
- Ability to collaborate cross-functionally with Product Development, Operations, Sourcing, Commercial, Digital Commerce, Finance, and Marketing partners
- Strong organizational skills with the ability to manage multiple priorities, timelines, product details, and cross-functional deliverables
- Ability to observe details at close range (within a few feet of the observer)
- Ability to effectively communicate with co-workers, customers and vendors
- Ability to write, type and use the telephone, copier, and computer systems
- Must be able to remain in a stationary position 50-75% of the time
- Ability to occasionally move about inside the office to access file cabinets, office machinery, attend meetings, etc.
- Ability to communicate information and ideas so others will understand
- Ability to occasionally move boxes weighing up to 25 lbs. across office for various needs with or without accommodations
Desired Qualifications
- Experience in sporting goods, health and wellness, fitness, outdoor, footwear/apparel/accessories, or branded consumer products
- Experience working with global product portfolios or regional commercial teams
- Experience supporting digital commerce product content, merchandising, or online launch plans
- Experience developing product briefs, claims, positioning frameworks, and commercialization materials
- Advanced Excel, PowerPoint, syndicated data, product lifecycle management system, or product information management system experience
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