Manager, Product and Affinity Marketing
$68,000–$75,000 year
HybridFrederick, Maryland, United States
Job Summary
Develop and execute product marketing strategies to grow the customer base, while building relationships with key affinity groups to expand brand reach. Create compelling positioning and sales collateral, then collaborate with internal and external stakeholders to align efforts with product launches and business goals. Track campaign performance, analyze customer feedback, and define KPIs to refine initiatives using data insights. Lead marketing events and webinars, optimizing online assets with cross-functional teams to ensure consistent messaging. This role supports AOPA's aviation industry mission, requiring travel up to 15% of the time for general aviation events.
Required Qualifications
- Bachelor's degree in marketing, business, or a related field
- 5+ years of experience in marketing, affinity marketing, leadership or related fields
- Strong understanding of product positioning, customer segmentation, and go-to-market strategies
- Experience working with affinity groups, partnerships, or community-based marketing
- Excellent communication, presentation, and interpersonal skills
- Proficiency in marketing analytics tools, CRM systems, and budgeting programs (e.g., Tableau, Salesforce Marketing Cloud, NetSuite, Adaptive)
- Strong project management skills, communication skills and ability to prioritize in a fast-paced environment
- Creative thinking with an analytical mindset to drive data-driven decisions
- This position requires some travel, possibly up to 15% of the time, to various general aviation or industry-related events
- Travel is by aircraft (general aviation and commercial) and by road or public transit
- Occasionally lift or move items weighing up to 15 pounds, such as boxes of materials or equipment
- Occasionally stand, walk, and reach with hands and arms during the course of normal office activities
- Business casual dress code
Desired Qualifications
- MBA preferred
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