Manager, Predictive Analytics UK
On-siteLondon, England, United Kingdom
Job Summary
Build and maintain predictive models for MMM, attribution, and incrementality to anticipate media performance and guide allocation decisions. Own KPIs and forecast metrics with increasing precision, holding agency partners accountable through robust governance. Partner with internal teams and agencies to pivot strategies based on real-time insights and forward-looking model outputs. Analyze audience and creative effectiveness across product categories, monitor brand health, and report on ambassador performance. Proactively identify signals and anomalies in market data to flag risks or opportunities before they escalate. Create concise dashboards highlighting actionable insights and collaborate with Data & Engineering teams to maintain ecosystem integrity. Translate complex model-driven data into compelling stories that lead to concrete recommendations and immediate adjustments. Mentor junior analysts and partner with regional marketing, brand, and agency stakeholders to embed predictive thinking into day-to-day media decisions. Act as the primary analytics partner for the UK market, tailoring frameworks to local maturity while extending support to Nordic and emerging European markets.
Required Qualifications
- Bachelor's or Master's degree in Marketing, Data Science, Statistics, Economics, or a related field
- 6+ years of experience in marketing analytics within a consumer-driven industry
- direct experience building or applying predictive/forecasting models
- Strong grasp of both digital performance channels and traditional media measurement
- Hands-on experience with MMM, attribution, or incrementality methodologies
- Experience delivering analytics across emerging, growth, and mature markets
- Ability to simplify complexity, focusing on insights that drive business impact
- Excellent communication and presentation skills to influence decision-makers at all levels
- Comfortable operating in a fast-paced, agile environment with shifting priorities
Desired Qualifications
- Commercially curious mindset that goes beyond the numbers, to understand marketing effectiveness and commercial outcomes
- Familiarity with building in AI tools such as Claude
- Experience collaborating with agencies and cross-functional teams to act on insights quickly
- For this London-based role, familiarity with additional European languages (e.g. Nordic languages)
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