Manager Performance Realization
$104,000–$130,000 year
HybridTampa, Florida, United States
Job Summary
Drive business decision-making by translating consumer, brand, and market insights into actionable recommendations that shape strategy for PMI's IQOS and ZYN smoke-free portfolio. Own the diagnosis of brand performance by identifying key growth drivers and framing insights for stakeholders. Build integrated, real-time views of consumer signals to fuel the end-to-end Insights ecosystem, leveraging complex data sources to quantify impact and guide evidence-based guidance. Lead end-to-end research projects from defining business questions to synthesizing outputs into decision-ready narratives and visualizations. Collaborate with data product teams to build dashboards and manage research vendors to deliver high-quality work on time and within budget.
Required Qualifications
- Bachelor's Degree in Business, Sociology, Psychology, Statistics, Marketing or Research
- Minimum 5+ years of experience in consumer insights & data analytics within CPG or consumer research agency
- A true team player who thrives in a fast-paced, entrepreneurial environment and possesses expertise in consumer research methodologies and processes
- Extensive knowledge and proven application of a wide range of quantitative and qualitative research initiatives and methodologies to address business objectives, including survey development and execution, segmentation, advertising effectiveness, longitudinal panel research, usage & attitude studies, ethnographies, focus groups, in-depth interviews, brand tracking, and product research
- Curiosity-driven mindset to data exploration & pattern recognition, able to translate complex data patterns into clear, actionable insights
- Exceptional written and verbal communication skills, with experience presenting to diverse audiences
- Entrepreneurial and results-driven mindset, adept at aligning top-down, cross-functional, and market priorities, analyses, and insights
- Experienced in managing research vendors to deliver high-quality work on time and within budget
- Experienced in building dashboards
- Advanced proficiency in Microsoft Office applications
- Expertise in modeling & analytics to uncover drivers of consumer behavior
- Ability to work collaboratively in a team environment and adapt to changing business needs
- Willingness to travel as required
- Fluent in English
- Legally authorized to work in the U.S.
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